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Research 

Wouldn’t you like to be perfect? What would that feel like? What would you have to do to achieve it? Researchers have been looking into those questions for centuries but you still usually still have to find your own answers. Since the day you were born, you have been given everything you need to make it happen. Your body has grown somewhat since then, and you have learned more about the world. Good nutrition is necessary for both body and mind. Otherwise, you won’t grow, you will lack necessary elements, and you will get sick. You constantly need building blocks that food provides. No-one can deny that fruit is beneficial for your body.
The attractive fruit has the scent of a fresh lifestyle and your body years for its natural sweetness. Listen to your body and feel what it needs, and then give it enough of it. You will be rewarded with a surprising degree of bodily perfect and intellect. Fruit is so complete and full of new life that it is the natural source for your perfect body and mind.

Prof. Dr J. Janssens, cancer specialist, chairman of the European Cancer Prevention Organisation

Belgians don’t eat enough fruit. That has become apparent from recent food-consumption surveys. Nearly one Belgian in five eats no fruit at all and half only eat one piece of fruit. And there’s more ... children are the ones who eat the least fruit of everyone. But the average Belgian does consider fruit to be a highly valuable food.
(S)he knows that it is an outstanding source of vitamins, fibre, and bioactive substances, such as antioxidants. FruitRevolution wants to break through that paradox. One of the ways to do that is to profile fruit better in the whole range of nutrition and living habits. FruitRevolution wants to use the multi-disciplinary approach to presenting the information to cash in on fruit's amazing reputation.


Dirk Lemaître, nutritionist, lecturer in the dietician department of the Katholieke Hogeschool Leuven ( REGA)

Fruit and vegetables for healthy living 

The past century has seen some huge medical progress. Improved hygiene and modern comfort have also contributed to significantly raising our life expectancy. At the beginning of the twentieth century life expectancy was estimated to be 45 years for men and women whereas now it has risen to 83 for women and 75 for men. Although the ordinary man in the street can only rejoice at such good news, we should ensure that we can spend the last years of our life, during which we age, in the best possible conditions. In other words, Man will have to take up the enormous challenge, which consists of living to an increasingly older age, while concomitantly delaying the occurrence of various illnesses such as cancer, diabetes, and cardiovascular disease, which are inexorably associated with the natural phenomenon of ageing. One can surmise how disastrous the economic consequences will be for our societies if we do not succeed in this challenge. As far as prevention goes, it seems the 0-5-30 ratio plays a primordial role: 0 for no smoking, 5 for 5 portions of fruit and vegetables a day and 30 for 30 minutes of physical activity every day. Recent scientific data have indisputably shown that a diet rich in vegetables and fruit (5 to 10 portions a day) is clearly associated with a reduced risk of developing cardiovascular disease or cancer. This effect is partly linked to the presence of protective antioxidants in these foods, such as Vitamin C, carotenoids as well as the so-called polyphenols, which can be found in fruit such as apples or pears. Flavonoids, an important sub group of the polyphenol family, may lower the risk of cardiovascular disease: properties include a decrease of ambulatory cholesterol levels, glycemic regulation and they also have a blood-pressure lowering effect. Eating a good five portions of fruit and vegetables a day however requires some variation of colour on one’s plate. Each colour (blue, green, red, yellow, white) corresponds to one or more different types of antioxidants. Colourful meals equal antioxidant meals.

J. Pincemail, 1° University of Liège – University Hospital Department of Cardiovascular Surgery B35 Sart Tilman, Liege ; 2° antiO2Xinfo